Senior CRM Manager (Maternity Cover)

ROLE SUMMARY:

Inspired Education Group is seeking an experienced and data-driven Senior CRM Campaign Manager to join the Marketing team on a maternity cover basis, ideally starting in June 2026.

The role will lead the planning, execution and optimisation of CRM activity across global markets, ensuring communications are personalised, timely and aligned to the full customer lifecycle.

Working within a fast-paced, international environment, you will play a key role in improving engagement, retention and customer lifetime value through high-impact, data-led CRM strategies.

KEY RESPONSIBILITIES:

• Own the customer journey strategy, ensuring communications are timely, relevant and personalised across lifecycle stages
• Lead the planning, execution and optimisation of multi-channel CRM campaigns (email, SMS, app and direct mail)
• Develop and execute CRM strategies that improve acquisition, onboarding, engagement, retention and reactivation
• Analyse customer journey data and campaign performance, providing actionable insights to senior leadership
• Oversee segmentation and audience targeting to deliver measurable, data-driven campaigns
• Produce regular reporting on CRM performance, engagement and retention outcomes
• Manage and support junior CRM team members, developing capability and expertise
• Collaborate with regional school leaders, admissions and marketing teams across global markets
• Partner with IT and digital teams on CRM and marketing automation tools to improve customer journeys
• Maintain campaign calendars and ensure delivery against brand standards and deadlines
• Champion innovation in CRM, including AI-driven personalisation and automation approaches

THE IDEAL CANDIDATE WILL HAVE:

Essential

• Proven experience in CRM strategy and lifecycle marketing across acquisition, engagement and retention
• Experience delivering multi-channel CRM campaigns in a complex, multi-stakeholder environment
• Hands-on experience with CRM systems (e.g., Microsoft Dynamics or similar)
• Strong analytical skills with the ability to interpret data, funnels and performance metrics
• Ability to translate insights into actionable improvements in engagement and conversion
• Excellent communication, collaboration and stakeholder management skills
• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Adaptability in a fast-paced, global organisation

Our Value Proposition

Career – A fast-growing global organisation with strong progression opportunities and international exposure.

Reward – Competitive salary package with generous school fee discounts, flexible working and local benefits.

People – Work alongside a passionate international marketing team, collaborating with global digital, data and creative specialists.

Location – Based in our Mayfair Head Office in London.

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.