Marketing and Digital Executive

ROLE SUMMARY:

We are looking for an experienced marketing professional with digital marketing experience to join our rapidly growing marketing team. Reporting to our Head of Social and Digital Engagement they will be accountable for implementing impactful organic content, paid social advertisements and marketing campaigns across Inspired schools in the United Kingdom.

The Marketing and Digital Executive will work collaboratively with central and regional digital executives to execute best in class organic social strategies. This role will involve a dynamic blend of strategic thinking, relationship management, and staying at the forefront of digital trends to optimise organic social media performance in the education sector in the United Kingdom. This role will focus on delivering brand awareness, high engagement, enrolment, and retention activity. This will involve driving the overarching planning, implementation, and optimisation of Inspired’s owned channels. 

The executive will also partner with the Performance Director and their team to build, optimise and report on key Paid Social activities across Facebook & Instagram. As well as play a key role in supporting the UK Marketing Director.

For this role, we are looking for a passionate and dynamic person who is highly motivated, a forward thinker and can lead social media efforts and strategic implementation. The ideal candidate will have at least 3 + years of proven experience in building organic social awareness and brand equity, and someone who is keen to develop their career and have a passion for owned channels. 

KEY RESPONSIBILITIES:

• Build and develop a social media centre of excellence across UK schools, ensuring each has an effective digital strategy.

• Partner with the performance marketing team to plan, optimise and report on Meta paid social campaigns.

• Support key marketing priorities set by the UK Marketing Director.

• Align social strategy with individual school needs, creating relevant content and activity frameworks.

• Track industry trends, identify new opportunities and potential revenue streams from emerging social products.

• Enhance organic and paid social presence with innovative approaches.

• Work with school leadership to align social activity with their priorities.

• Improve overall social strategy by finding efficiencies, addressing gaps and leveraging resources to boost awareness.

• Manage social campaigns to maximise ROI and report on KPIs including brand awareness, ROI and retention.

• Share regular best-practice updates and actionable insights across marketing teams.

• Analyse performance metrics and provide clear, actionable reports.

THE IDEAL CANDIDATE WILL HAVE:

• Minimum 3+ years of proven experience in digital media, ideally in a multi-national marketing environment.
• Experience managing multiple digital campaigns across social platforms and traditional marketing channels.
• Experience activating and optimising Paid Social Ads across Meta.
• Experience in creating content and managing output.
• Knowledge of scheduling and reporting using social media tools and platforms.
• Ability to analyse social data via social media reporting tools.
• Proficient in English
• Excellent verbal and written communication skills.
• A willingness to learn and great attention to detail.
• Ability to follow a brief and meet deadlines 

SAFEGUARDING STATEMENT

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.