Head of Admissions

ROLE SUMMARY:

As the Head of Admissions, you will be responsible for leading the acquisition and conversion, including the outreach and recruitment events and supporting the retention strategy.  
  
Reporting to the Principal and the Director of Customer Acquisition & Experience, you will be enrolment focused and responsible for the delivery and development of a highly effective acquisition and retention function, one that is responsive to the evolving needs of identified target audiences, grounded in the principles of customer service excellence and the values. The successful candidate will bring innovative thinking and a collaborative leadership style to advise the Head of School and motivate and empower the Admissions team and/or Senior Leadership team, resulting in enhanced enrolment and retention outcomes for Fulham school. 
 
The Head of Admissions is expected to have a whole school approach and ensure that they understand the importance of daily school life and school events in relation to termly activities. He or she will also be expected to attend whole school events to gain a thorough understanding of the academic and pastoral experiences that students can expect.

KEY RESPONSIBILITIES:

The Head of Admissions will be responsible for the admissions process from the initial point of enquiry until the student enrols in the school. This process will include responsibility for ensuring the entire database is fully utilised to allow relevant records to be accurate and up-to-date. The statistics generated will help the school to assess the extent to which the strategies employed are useful and if remedial action is required.
 
The aim is to secure student enrolment through the following:

• To implement the Admissions Strategy (focused on student acquisition and retention from enquiry to enrolment) for the school, working closely with the Director of CX, the Head and Group marketing team.
• Communicate with parents of prospective and exchange students as first point of contact, to ensure they receive accurate and timely information and advice regarding admission to the school.
• Lead the Admissions team and/or guide the Head of School and SLT, ensuring they have the knowledge, training and support to deliver a customer-centred service to support student growth.
• Deliver best-in-class tours for prospective parents and partnership prospects (businesses, embassies etc). These will be conducted throughout the year (within and out of term time as required).
• Ensure admissions, conversion approach and associated processes enable the school to optimise achievement of student recruitment targets with significant accountability for conversion from enquiry to application and application to enrolment. 
• Working with the Group Marketing Department, support the production of relevant publications such as school calendars, newsletters, prospectus, academic results, university destinations, etc. to ensure information is conveyed clearly and concisely, positively promoting the attributes of the school at all touch points. 
• Generate and maintain a close network of partners, prospective parents, students, feeder schools, partner organisations, colleges, local businesses and visitors to the school. 
• Undertake data analysis and lead, develop and be fully responsible in maintaining accurate data in school systems, enabling responsive decision-making through the enrolment process and accurate forecasting during annual planning. 
• Assist/Guide the Head to make recommendations to senior managers regarding the gap to target and the subsequent number of applications, offers needed to secure or surpass the target enrolment number. Factor in risks to target e.g. potential or confirmed leavers (consider previous years’ data).

THE IDEAL CANDIDATE WILL HAVE:

• Educated to degree level plus one years’ related experience in an educational setting. (Candidates without a bachelor's degree but with equivalent professional experience are encouraged to apply).
• Strong leadership and influencing skills. 
• An understanding of the principles of sales and marketing.
• Outstanding interpersonal skills with an ability to lead and motivate a team of staff and build effective and trusting relationships and professional networks in the wider community. 
• Highly competent using a range of IT systems including MIS & data analytics tools. 
• Experience of working with CRM systems and integration with the sales life cycle. 
• Ability to communicate effectively and build confidence and credibility at senior levels both in person and through papers, presentations and reports. This includes the ability to distil and communicate complex information, to persuade and influence, and to keep the school abreast of progress and performance. 
• Strong data analysis and interpretation skills. 
• Ability to operate at a strategic level whilst ensuring translation of the strategy into clear, measurable deliverables. 
• Demonstrable experience of managing budgets, resources and funding, driving enhancements in systems and processes to deliver improved performance. 
• Understanding of and ability to build strong customer advocacy and repeat client loyalty and retention.
• Be flexible, reliable and well organised.  
• Have excellent time management skills.  
• Have a proactive approach to work; have personal integrity and the drive to do what is best for the students, parents and the school. 
• An innovative thinker, with strong collaboration skills and a high degree of professional integrity. 
• Can demonstrate agility and ability to problem solve.

School Application Form

Please download and fill up this form, attach this during application process.