Marketing Co-ordinator

ABOUT

The Inspired Education Group offers academic excellence to over 80,000 students in over 110 schools across 24 countries. The international group of leading, premium schools utilises the best educational practices from every corner of the globe to ensure each student receives a first-class learning experience, from ages 1 – 18 years old. Inspired offers a fresh and contemporary approach to education by re-evaluating traditional teaching methods and curricula, and creating a more dynamic, relevant, and powerful educational model.

Inspired sets a new standard in premium private education with handpicked teachers and a dedication to excellence that permeates every aspect of each school. Integrating innovative, challenging and enriching academic, performing arts and sports programmes, Inspired’s students leave with outstanding results, a love of learning, confidence and a firm value system that prepares them to embrace the challenges life throws at them in their future endeavors. An Inspired education extends beyond the confines of traditional academia to tuition in life and public speaking, study methods and time management. Inspired schools nurture the unique individuality, talent and self-assurance of each student, equipping them to take on the world with the skills and confidence to ensure success as leading global citizens of tomorrow.

ROLE SUMMARY:

Under the guidance of the Head of Marketing, this position will deliver marketing and communications strategies for Reddam House and Reddford House schools in SA (currently 12 schools), as well as limited support to Brookhouse school in Kenya.

The role requires supporting school teams and Heads to deliver their student enrolment numbers through marketing. The role is responsible for implementing a multi-channel marketing plan (with a strong digital focus) that achieves the schools’ enrollment goals whilst aligning with the Group’s mission and brand plans. Works in close collaboration with various stakeholders in the schools, the central office in the UK and SA head office, to monitor and shape the individual marketing plans while tracking campaign effectiveness, to drive enrolments.

KEY RESPONSIBILITIES:

• With the guidance of the Head of Marketing, responsible for implementing integrated multi-channel marketing and communications campaigns to meet schools’ enrolment objectives.
• Work with the central team in the UK office, to brief all paid digital campaigns, brief website projects and updates, as well as brief artwork and creative projects to the internal design studio.
• Work with various campaign management and performance tools, for project management and campaign measurement purposes.
• Work with local suppliers such as the PR agency, printers, and media agency partners to support marketing efforts.
• Specific focus on digital marketing – especially paid channels and aligning with the social media specialist on organic content.
• Liaise and co-ordinate with colleagues to ensure all marketing materials across the school are current, relevant, and consistently comply with brand guidelines.
• Manage agencies/suppliers and liaise with internal stakeholders to produce appropriate marketing and communications material to support and promote events and school, including newsletters, social media advertising, brochures, print adverts, application forms, etc.

RESEARCH, ANALYSIS AND REPORTING

• Regularly monitor and assess key measurable statistics & data, so that marketing plans and initiatives can be adapted to drive ROI (this may include Admissions data, market research analysis and/or Google analytics for example)
• Keep abreast of best marketing practice (within the educational sector)
• Source and analyze customer research, current market conditions, and competitor information as appropriate.

STAKEHOLDERS SUPPORT AND ENGAGEMENT

• Provide school administration and enrolment teams timeously with material, stats and tools needed to drive leads for them to convert to enrolments.
• Work together with schools /Heads to develop and deliver open day/info evening/enrolment driving activities.
• Track and monitor leads generated after open day campaigns.
• Visit schools to ensure that we are accessible to them and communicate regularly with admissions and heads.

REPUTATION MANAGEMENT AND COMMUNICATION

• Working with the Head of Marketing, PR agency and schools to co-ordinate and deliver a proactive public relations plan to promote the schools in the local community and press.
• Develop and lead a positive public relations campaign around key brand and enrolment drivers – including liaising with local press.

WHAT WE'RE LOOKING FOR

• Minimum 5 years’ experience working in Marketing and/or Communications.
• University Degree (or equivalent) in Marketing / Communications or similar
• A native or near native level of spoken and written English
• Excellent interpersonal, collaboration, communication, negotiation & team working skills.
• Ability to work at own pace and manage multiple priorities.
• Performance driven & accountable.
• Ability to maintain calm in difficult or stressful situations.
• Good organisation skills and ability to prioritise.
• Obsessive attention to detail and accuracy
• Excellent written and verbal communication skills.