Marketing Manager

ROLE SUMMARY:

The New Zealand Marketing Manager is responsible for leading the marketing, communications and enrolment growth strategy across ACG’s portfolio of schools and early learning centres. This senior leadership role drives brand awareness, student enrolment, family engagement and retention through the delivery of integrated marketing, communications and admissions support initiatives.

Reporting to the APAC Head of Marketing and partnering closely with Principals, school and centre leadership teams, Admissions and external agencies, the Marketing Manager develops and executes strategies that strengthen market position, enhance the family experience and deliver measurable commercial outcomes. With accountability for marketing performance, budget management, campaign delivery and stakeholder engagement, the role ensures all marketing and communications activities are aligned to business objectives, support sustainable growth and protect the reputation of ACG’s schools and centres across New Zealand.

This is full time, permanent position based at our Head Office in Mt Eden and will require regular on-site meetings at our 8 Schools in Auckland and Tauranga.

KEY RESPONSIBILITIES:

• Develop and execute strategic enrolment marketing plans that drive enquiry growth, student recruitment and enrolment targets across the ACG portfolio.
• Lead integrated marketing campaigns across digital, social, content, events and other channels to generate high-quality leads and strengthen brand awareness.
• Partner with Admissions, Principals and school leadership teams to optimise enquiry, application and enrolment conversion performance.
• Drive retention and parent engagement initiatives that enhance the student experience and support re-enrolment outcomes.
• Oversee content development, communications and storytelling to ensure consistent brand positioning and compelling audience engagement.
• Act as a trusted marketing advisor to school leaders, providing insights, recommendations and strategies to support enrolment growth.
• Monitor and analyse campaign, funnel and enrolment data to identify trends, improve performance and maximise return on investment.
• Manage portfolio marketing budgets, agency relationships and operational processes while maintaining strong governance, quality standards and brand compliance.

THE IDEAL CANDIDATE WILL HAVE:

• Extensive experience in senior marketing roles, with a proven track record of delivering measurable growth and business outcomes.
• Demonstrated success in developing and executing strategic marketing plans that drive lead generation, customer acquisition and retention.
• Experience managing multiple marketing initiatives, campaigns and stakeholder priorities across a complex portfolio.
• Strong project management skills, with the ability to deliver high-quality outcomes across concurrent projects and competing deadlines.
• Exceptional relationship-building and stakeholder management skills, with experience influencing senior leaders and cross-functional teams.
• Broad expertise across the full marketing mix, including digital marketing, content, communications, brand, events and campaign management.
• Strong analytical and commercial acumen, with the ability to interpret data, measure performance and optimise return on investment.
• Outstanding communication, content and storytelling capabilities, with experience developing compelling messaging for diverse audiences.
• Experience managing marketing budgets, external agencies and supplier relationships to achieve strategic objectives.
• Ideally, experience within education, independent schools, premium service organisations, or environments focused on customer acquisition, engagement and retention.

PERSONAL ATTRIBUTES

• Optimistic, energetic and positive — brings energy to the role and to stakeholder relationships, rather than a purely process-driven or reserved style.
• Confident but collaborative — comfortable challenging senior stakeholders and holding a position, while still building genuine buy-in rather than dictating.
• Equally comfortable operating strategically and hands-on — can set direction and strategy, but will also roll up their sleeves when the situation requires it.
• Resilient and adaptable — able to manage ambiguity, shifting priorities and multiple simultaneous demands without losing structure or momentum.

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.